These films were subject to the approval of the dystopian censor’s board which was created to quell rebellion. The black captive audience consumed these representations which were “overt vehicles for purveying traditionalism,” as Feinberg noted.

For many South Africans, the words “izikhotane” or “material culture” conjure up images of lavishly dressed young men and women dancing and flaunting various luxury items from clothes to alcohol brands and even the quintessential South African desert, Ultra Mel custard. From what many have perceived to be an obscene display of extravagance, a whole new community and subculture, traversing music, dance, and fashion, has emerged.

I hope that our efforts and energy will be reflected on screen. I think Tjovitjo is one of the realest township stories that has ever been told. It’s not based in Soweto, it’s not based in Alex, and it’s not based in any specific township. It’s based in a world where there is hardship, hopes, dreams and problems. It is about us and our lives.