Aluta Nova Festival of Museums

Aluta Nova Festival of Museums, which was set to take place in June 2021 and postponed due to covid regulations, is now scheduled to happen on 2 October 2021. The postponement of the festival also conveniently falls within Transport Month which is significant for the museum as this will give us the opportunity to showcase the exceptional vintage collection of vehicles that the James Hall Museum of Transport boasts.

The Chief Curator of the James Hall Museum of Transport, Gaisang Sathekge , who is also the festival curator, states that with this museum festival programme, the aim is to resuscitate museum spaces by decentering the idea that heritage is a traditional and sacred concept that should not be touched by the unclean voices of contemporary culture. She adds: “This is the idea that the City wants to disrupt and deconstruct through this festival: *Aluta Nova Festival of Museums*. Aluta Nova simply means A New Struggle (we are no longer fighting demons of a dead traditions but are faces with new challenges to rewrite history and reimagine out own place in the now).”

The festival will offer a variety of activities such as the iconic London Bus Museum tours, food/craft markets and an enticing live music line-up which will include live performances by Urban Village, Ami Faku, The Charles Gene Suite, Bilal Da DJ, Uncle Partytime, Your Uncle Garry, Kat Upendi and The Dig Experience.

This museum programme will further contribute to supporting local talent and creative SMMEs during a difficult time where the pandemic has affected the creative industry economically.

While this Festival of Museums, in its inaugural year, is focused at highlighting the museum offerings of the James Hall Museum of Transport, in the coming years, this festive commemoration of heritage will see different museums of the City Joburg participating and presenting their curated experiences to the public.

The core objectives of this museum programme are focused at:
Promoting and marketing the museums of the City as Joburg’s places of attraction
Providing creative SMMEs opportunities for market access and industry exposure
Revitalising the City through through quality and impactful Arts, Culture and Heritage programmes
Contributing to the development of youth in creative industries through relevant public programmes.

The programme will take place as follows:
Date : 2 October 2021
Time : 12h00 – 18h00
Venue : The James Hall Museum of Transport
Address : 193 Rosettenville Road, La Rochelle, Johannesburg

Lineup: Urban Village, Ami Faku, The Charles Gene Suite, Bilal Da DJ, Uncle Partytime, Your Uncle Garry, Kat Upendi and The Dig Experience.

Entrance: Entrance is free and limited to 500 guests only. Online registration is compulsory and guests must register online here: Howler - Aluta Nova Festival of Museums

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