Samthing Soweto is well on his way to becoming a household name. This talented musician, who established his roots as one of the founding members of The Soil, has just broken the South African Apple Music record for the highest number of users “pre-adding” his brand-new solo album, Isphithiphithi to their personal libraries before the official launch on Friday 20th September 2019.
A ‘pre-add’ occurs when an Apple Music subscriber registers their interest in a full album ahead of its release.
This South African record was previously held by international superstar Billie Eilish.
“I am surprised and excited, I didn’t know there was another record to be broken, which is a great feat for me. I thank all my fans for being so supportive and loyal,” Samthing Soweto said.
He also recently became the first local artist to have simultaneous number 1 releases on both the Apple Music Singles and Album Charts in South Africa with a Pre-Add release.
Isphithiphithi is off to a flying start on Apple Music with almost three times the number of streams of the number 2 album.
His music has also been featured across various playlists including: Today’s Hits, Mzansi House, New Music Daily, Mzansi Hits, Amapiano Lifestyle and Mzansi Soul to name a few.
Samthing Soweto has been credited for his phenomenal vocal and song writing abilities, with his sound having been described as “Pantsula culture meets New Wave World”. He has also been compared to “the South African sounds of Marabi, Isqathamiya, Imbube, American doo-wop or the early Trenchtown Wailers”. Artist development company Platoon, a platform for nurturing undiscovered musical talent around the world, signed Samthing Soweto to a distribution and services deal earlier this year.
With over 50 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.